Hello, I'm Lena and

I do growth strategy and UX

I see design as the design of behaviors at its core.

I'm intrigued by using my perspective to invent behaviors that solve global wellness challenges and grow business ideas of innovative, bold and practical good doing.

My aspiration is holistic wellness - for humans as empowered individuals, for humanity as a nurturing social frame and for nature as an ecosystem to heal and co-create with.

Let's grow great things together